October 31st: A Memoir by Bruce Dickinson, the lead singer of Iron Maiden, WHAT DOES THIS BUTTON DO?

DEY STREET BOOKS TO PUBLISH ROCK LEGEND, IRON MAIDEN’S BRUCE DICKINSON THIS AUTUMN

This Autumn Dey Street Books is publishing What Does This Button Do?, the hugely anticipated memoir from Iron Maiden frontman and rock legend, Bruce Dickinson.

Heavy metal pioneers since their formation in 1975, Iron Maiden have sold over 90 million albums and played over 2000 shows in 63 countries, making them one of the most successful and globally influential bands of all time.

One of the world’s most storied musicians, Bruce Dickinson has been the band’s internationally-acclaimed lead singer for more than 30 years, and quite aside from the decades spent delivering high-octane performances with his larger-than-life persona, Bruce has lived an extraordinary off-stage existence too.
A true polymath, Bruce is, or has been, an airline pilot and captain, an aviation entrepreneur, a beer brewer, motivational speaker, film scriptwriter, twice-published novelist, radio presenter, TV actor and a world-class fencer.

Over the last couple of years, and throughout Iron Maiden’s The Book Of Souls World Tour, which has covered 39 countries and 117 shows since February 2016, Bruce has turned his unbridled creativity to writing his memoirs, longhand (in seven A4 notebooks no less). In What Does This Button Do?, Bruce (a man who famously  never gives interviews about his personal life) shares, for the first time, the most fascinating recollections, including his thirty years with Maiden, the early days, his childhood within the eccentric British school system, going solo, realizing his dream of flying jumbo jets and his recent battle with tongue cancer.

Bruce Dickinson is so much more than the frontman of one of the biggest bands on the planet. A rock icon, a true renaissance man, Bruce has been, and remains, a man of legend.

The U.S. publication on October 31st will be accompanied with a commensurate international book tour. For more information, please visit: https://www.harpercollins.com/9780062468130/unti-bruce-dickinson