October 31st: A Memoir by Bruce Dickinson, the lead singer of Iron Maiden, WHAT DOES THIS BUTTON DO?

DEY STREET BOOKS TO PUBLISH ROCK LEGEND, IRON MAIDEN’S BRUCE DICKINSON THIS AUTUMN

This Autumn Dey Street Books is publishing What Does This Button Do?, the hugely anticipated memoir from Iron Maiden frontman and rock legend, Bruce Dickinson.

Heavy metal pioneers since their formation in 1975, Iron Maiden have sold over 90 million albums and played over 2000 shows in 63 countries, making them one of the most successful and globally influential bands of all time.

One of the world’s most storied musicians, Bruce Dickinson has been the band’s internationally-acclaimed lead singer for more than 30 years, and quite aside from the decades spent delivering high-octane performances with his larger-than-life persona, Bruce has lived an extraordinary off-stage existence too.
A true polymath, Bruce is, or has been, an airline pilot and captain, an aviation entrepreneur, a beer brewer, motivational speaker, film scriptwriter, twice-published novelist, radio presenter, TV actor and a world-class fencer.

Over the last couple of years, and throughout Iron Maiden’s The Book Of Souls World Tour, which has covered 39 countries and 117 shows since February 2016, Bruce has turned his unbridled creativity to writing his memoirs, longhand (in seven A4 notebooks no less). In What Does This Button Do?, Bruce (a man who famously  never gives interviews about his personal life) shares, for the first time, the most fascinating recollections, including his thirty years with Maiden, the early days, his childhood within the eccentric British school system, going solo, realizing his dream of flying jumbo jets and his recent battle with tongue cancer.

Bruce Dickinson is so much more than the frontman of one of the biggest bands on the planet. A rock icon, a true renaissance man, Bruce has been, and remains, a man of legend.

The U.S. publication on October 31st will be accompanied with a commensurate international book tour. For more information, please visit: https://www.harpercollins.com/9780062468130/unti-bruce-dickinson

ADIOS, MOTHERFUCKER by Michael Ruffino (Anthony Boudain/Ecco; On-sale August 29)

ONE BAND. 250,000 MILES. METAL. 

From Anthony Bourdain and Ecco comes ADIOS, MOTHERFUCKER: A Gentleman’s Progress Through Rock and Roll (Anthony Bourdain/Ecco On-sale August 29, 2017)

The riotous and unbridled confessions of a Michael Ruffino, a debauched veteran of the 80’s hair-metal nostalgia circuit. An incendiary memoir, now updated and expanded from the version published in 2004 as Gentlemanly Repose!

With Ruffino on bass, The Unband emerged from the suburbs of late ‘80’s New England and drank, drugged, crashed, and burned their way across the United States. On the brink of the new century and with the help of their dominatrix manager, a drug-dealing patron bent on revolution, and a willful record executive or two, the band got their big break, in a collapsing music industry where boy-band pop ruled and rock music had been declared dead. ADIOS, MOTHERFUCKER is the epic chronicle of the Unband’s experience drinking, fighting, and playing loud music with ‘80s metal bands like Dio and Def Leppard, decades after their heyday. Into the volatile mix, the Unband brought illegal pyrotechnics, a giant red inflatable hand for making giant inflatable gestures, a roadie dubiously named Safety Bear, a high tolerance for liver damage, and an infectious love of rock & roll and everything it stands for. 

In this hilarious and candid account, which Anthony Bourdain recently called “the best Rock and Roll memoir of all time,” Ruffino takes readers along on a raucous tear across a surrealistic American landscape that includes mute Christian groupies, crack-smoking Girl Scouts, beer-drinking chimps, and thousands of head-bangers who cannot accept that hair metal died twenty years earlier--while offering uncensored portraits of Ronnie James Dio, Anthrax, Sebastian Bach, Lemmy, and others. From partying with OPEC executives in Lubbock, Texas to surviving--quite literally--off Def Leppard’s left-overs, ADIOS, MOTHERFUCKER is a reader’s backstage pass to the other side of rock & roll: a Mad magazine world infused with an unbridled, absurdist spirit.

Equal parts This Is Spinal Tap and Fear and Loathing in Las Vegas, ADIOS, MOTHERFUCKER is gonzo rock storytelling at its finest—excessive, incendiary, intelligent, hilarious, and utterly original.