A Rare Glimpse at Johnny Cash Through His Longtime Manager's Eyes

NEW BOOK REVEALS THE UNTOLD STORY OF JOHNNY CASH’S LONG-TIME MANAGER SAUL HOLIFF

In 1973, at the zenith of Johnny Cash’s career, his manager of thirteen years quit. Until now, no one knew why.

Before there was Johnny and June, there was Johnny and Saul. THE MAN WHO CARRIED CASH chronicles a relationship that was both volatile and affectionate between Johnny Cash and his manager Saul Holiff. From roadside taverns to the roaring crowds at Madison Square Garden, from wrecked cars and jail cells all the way to the White House, the story of Johnny and Saul is a portrait of two men from different worlds who were more alike than either cared to admit.

After Holiff’s death his son discovered a key to a storage locker, revealing a whole other side to Cash: Holiff kept a meticulous record of his life—which included audio diaries as well as taped phone calls with Cash. In addition to audiotapes, Holiff’s personal archive included hundreds of letters and photos and rare magazine and newspaper clippings, which give insight and perspective that interviewing people decades after the fact does not.

THE MAN WHO CARRIED CASH explores the dizzying success and rock-bottom depths the Cash-Holiff partnership faced over two decades, and reveals the differences that eventually pulled them apart. The book sheds light on several facets of Johnny Cash's legacy, including:

• Offering rare new material on the musical idol, illuminating a previously unknown but major side of his professional and personal life
• Exploring one of the least-known but most influential men in music; Holiff was one of the first promoters of many rock n’ roll artists such as Bill Haley, Paul Anka, Little Richard, Carl Perkins and Buddy Holly. He also managed Tommy Hunter and June Carter
• Presenting not only an in-depth exploration of the relationship between a famous client and his manager, but of two men faced with a variety of inner demons and conflicts

Part memoir/part showbiz drama due to the incredible fireworks the two shared, THE MAN WHO CARRIED CASH is the most in-depth and insider look at the unlikely, rocky relationship between an American country superstar and his straitlaced business manager!

THE MAN WHO CARRIED CASH

Saul Holiff, Johnny Cash, and the Making

of an American Icon

by Julie Chadwick

Dundurn Press

June 20, 2017